Donald Trump believes in the America-first approach and wants to create millions of jobs in the country to leapfrog the economy. He has even said he will impose strict import duties on businesses that manufacture in countries such as Mexico and import back to the United States, creating a huge controversy and inviting a lot of criticism. But it does not matter to Trump, as he feels this is killing the generation of US jobs.

In a thumbs-up to Trump’s stand, the retail giant Amazon (NASDAQ:AMZN) has announced they will be creating 100,000 full-time jobs in the United States over the next 18 months. This move will increase the Seattle-based domestic workforce of the business by a massive 55 percent. So by the middle of 2018, the workforce of Amazon will be more than 280,000.

It’s a huge statement about their continued growth aspirations, but not surprising, as Amazon has been growing fast over the last few years and reaching new milestones. A few days back they announced the 2016 holiday sale was the best ever, even while brick-and-mortar retail chains such as American Apparel, Macy’s, and a few other are reporting lower sales and closing down shops across the country.

Jobs for All from Amazon

The business further revealed that the 100,000 full-time jobs to be created in the next 18 months will be at all levels for people with different types of skills, education, and experience. Amazon will offer positions to software developers, engineers, and also those seeking entry level opportunities. The pay will be highly competitive. Plus, they will also pay disability insurance and health insurance, besides offering company stock and retirement savings plans. It really cannot get better than this.

This is certainly an unusual announcement from Amazon (NASDAQ:AMZN), coming at a time when the incoming administration is scrutinizing domestic job growth and the role of corporate America in this. Trump has already been able to convince Carrier to keep 1,000 jobs in the United States, and Sprint, which agreed to create 5000 jobs.

Is Amazon Worried About Their Reputation?

But of course, Amazon’s announcement is way bigger than this. The business makes job projections, but never by this much. Analysts are saying their emphasis on full-time jobs with strong benefits shows Amazon is worried about their reputation following a report in the New York Times about their “bruising workplace” environment.

They are saying it is a clear effort of Amazon trying to look good and defend their workplace culture.