A Fresh Look At The Kroger Co. (NYSE:KR)

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The Kroger Co. (NYSE:KR) closed its last session at $28.4. The stock traded within a range of $27.77 and $28.67. The company operates in the Consumer Defensive sector with a market capitalization of 24.95 Million. Trading volume for The Kroger Co. was 8.71 Million in its previous trading session. Currently, The Kroger Co. (NYSE:KR) has an average volume of 11.5 Million.

Company Profile

The Kroger Co. headquartered in Cincinnati, OH, is one of the world’s largest food retailers. The Kroger Co. formats include supermarkets, price-impact warehouse stores, and multi-department stores, which are similar to supercenters, but offer an expanded variety of national brand appeal and general merchandise. State by state facts can be seen here. Kroger also operates convenience stores, our C-stores provide valuable synergies for the rapid expansion of our supermarket fuel centers. Kroger fine jewelry stores under names like Fred Meyer Jewelers and Littman Jewelers. This is a high-margin business with good cash flow. Kroger is the only major U.S. supermarket company to operate an economical three-tier distribution system. Kroger also operates food production or manufacturing facilities producing high quality private-label products that provide value for customers and enhanced margins for Kroger. Kroger operates supermarket fuel centers, which are a natural addition to our one-stop-shopping strategy.

Analyst Views

The Kroger Co. (NYSE:KR) received a Buy rating from 4 analysts. 0 analysts gave its stock an Outperform rating. 4 analysts say it’s a Hold while 0 analysts provided their expert opinion as Sell.

The Kroger Co. (NYSE:KR) touched its 1-Year High price of $34.75 on 02/21/17 and its 1-Year Low price of $19.69 on 10/02/17.

EPS & Financials

The Kroger Co. (NYSE:KR) reported its EPS in the last quarter as $0.44/Share beating the analyst estimate of $0.4/Share by a difference of $0.04. This showed a surprise of 10% in the last quarter earnings.

For the current quarter, 23 analysts are projecting a mean EPS of $0.62/share. According to their observations and findings, the stock could provide a high EPS of $0.67/share and a low EPS of $0.59/share.

Analysts believe that the company has the potential to earn average revenue of $30.76 Billion for the current quarter. According to their predictions high & low revenue estimates are 31.26 Billion and 30.21 Billion respectively.

Technical Analysis

By taking a look at the stock’s current statistics it can gauged that the stock candle is BULLISH with HIGH volatility. The Kroger Co. (NYSE:KR) has a 20-Day average volume of 10.74 Million. According to today’s trading volume The Kroger Co. is BELOW its 20-Day Avg. volume with the stock showing BELOW Abnormal volume in the past 150 days.

Moving average convergence divergence (MACD) shows that the stock is on a PRICE RELATIVITY trend. The trend for the past 10-days shows that the company was in BEARISH territory while an analysis of the last 40-Day trend shows a BULLISH signal. The 100-Day trend also shows a BULLISH trend as well.

The company currently has an insider ownership of 0.2 Percent and Institutional ownership of 81.5 Percent. The return on assets stands at 4.2%, Return on Equity currently is 24.5% and the Return on Investment value is 11.9%.

The Kroger Co. (NYSE:KR) gross margin percentage stands at 22.1% while its operating margin for the past trailing twelve month is 2.4 percent and its overall profit margin (ttm) is 1.3 Percent. The stock is currently moving below its 20-Day Simple Moving Average of -3.08% with a 50-Day Simple Moving Average of 1.23 percent. As of today, the company has a SMA200 (200-day simple moving average) of 14.23 Percent. The Stock has YTD (year to date) performance of 3.46 percent.

The TTM operating margin for the company stands at 2.4%. The return on invested capital is at 11.9%, which is good, compared to its peers. The Free Cash Flow or FCF margin is 40.7.

The company’s stock is currently moving with a +ve distance from the 200 day SMA of approximately 14.23%, and has a solid year to date (YTD) performance of 3.46% which means that the stock is constantly adding to its value from the previous fiscal year end price.