Which Stock is better? Brookdale Senior Living Inc. (BKD) and Etsy, Inc. (ETSY)

The shares of Brookdale Senior Living Inc. (NYSE:BKD) and Etsy, Inc. (NASDAQ:ETSY) were among the active stocks of the last trading sessions. Brookdale Senior Living Inc. (NYSE:BKD) declined to -0.88% closing at the price of $9.02 whereas the shares of Etsy, Inc. (NASDAQ:ETSY) declined -3.52% with the decrease of -1.62 points closing at the price of $44.4. Brookdale Senior Living Inc. has currently increase 35.23% in its stock over the period of 6-months while its rival Etsy, Inc. added 60.87% in the previous 6-months.

Now we have to analyze the facts that if the stocks were worthy off investors’ money? The facts to analyze here are risks, profitability, returns and price trends.

Returns and Profitability

Profitability and returns are the main reason of investment, the investors are looking for profits that they get and return they should expect over the period of time.

The first and foremost return that is considered while making an investment is the ROI or Return on Investment. The ROI is the ratio between the profit against the cost of investment. Currently the ROI of Brookdale Senior Living Inc. (NYSE:BKD) is -5.7% while the ROI of Etsy, Inc. (NASDAQ:ETSY) is 7.5%. Another figure that is to be considered while analyzing the profitability of a share is its EBITDA margin, BKD’s EBITDA Margin is 10.92 whereas ETSY’s is 70.56.

Both the profitability ratios suggest that Etsy, Inc. (NASDAQ:ETSY) is more suitable investment in terms of profitability and return.

EPS & Surprise Factor

Brookdale Senior Living Inc. (NYSE:BKD) reported $-0.88/share EPS for the previous quarter where analysts were predicting an EPS to be $-0.23/share Thus lagging the analyst Estimates with a Surprise Factor of -282.6 Percent. While, Etsy, Inc. (NASDAQ:ETSY) reported EPS of $0.03/share in the last quarter. The analysts projected EPS of $0.04/share depicting a Surprise of -25 Percent.

Taking a look at Earnings per Share, Etsy, Inc. tends to be beating the analyst estimates more than Brookdale Senior Living Inc.. so ETSY is more profitable than BKD.

Technical Analysis of Brookdale Senior Living Inc. & Etsy, Inc.

Moving average convergence divergence (MACD) shows that Brookdale Senior Living Inc. (NYSE:BKD) is on a PRICE RELATIVITY trend While Etsy, Inc. (NASDAQ:ETSY) is on PRICE RELATIVITY trend. The trend for the past 10-days shows that the Brookdale Senior Living Inc. was in BEARISH territory and Etsy, Inc. was in BEARISH territory.

BKD’s current statistics gauge that the stock candle is NEUTRAL with HIGH volatility. While ETSY’s candle is BEARISH with HIGH.

EPS Growth Rate: BKD’s 10% versus ETSY’s 15%

Another shareholder value can be analyzed through the EPS growth rate; the next 5 years EPS growth rate is predicted by the analysts after the analyzing the previous trends. The next 5 year EPS growth rate of Brookdale Senior Living Inc. (NYSE:BKD) is predicted at 10% while Etsy, Inc. (NASDAQ:ETSY) stands at 15%. These numbers suggest that ETSY is more suitable investment in terms of EPS growth rate.

Financial Risk and Liquidity Concerns

The current ratio and the debt ratio are the two ratios that show the investor how quickly the company is able to payout its debt and how quickly it can cover its obligations. The current ratio of BKD stands at 0.7 while ETSY is at 5.9 whereas the debt ratio of the prior is 5.23 while the debt ratio of the later is 0.75.

The values of the both ratios suggest that one is more liquid and other investment is more risk free.

Analyst Recommendations

While making an investment, another main factor to consider before investing is the analyst recommendation on the scale of 1 to 5 where 1 is strong buy, 2 is buy, 3 is hold, 4 is Sell and 5 is strong sell. Analyst recommend 2.3 for BKD and 2.5 for ETSY which means BKD has Hold rating whereas ETSY has Hold rating.

Another recommendation of analyst that is to be considered worthy is the price target. The mare price or price trend does not suggest the suitability of a stock. The price target set by analyst is also to be considered while investing as it suggests to what extent the stock will rise or fall in the near future. The price target set for BKD is $10.79 which is 16.4% of its current price while ETSY has price target of 51 which is 12.94% of its current price.

Valuation Ratios

Valuation is the process of determining the company’s worth for an investor, the valuation ratios give an insight to that worthiness.

BKD currently has price to earning P/E ratio of 0 whereas ETSY has 98.89 while the forward P/E ratio for the prior stands at 0 and for the later it depicts the value of 64.35.

The price to Book P/B for BKD is 1.84, Price to Sale is at 0.36 and for ETSY these ratios stand at 14.32 and 11.11.