Which stock will you choose? Campbell Soup Company (CPB) or Telefonica Brasil S.A. (VIV)

The shares of Campbell Soup Company (NYSE:CPB) and Telefonica Brasil S.A. (NYSE:VIV) were among the active stocks of the last trading sessions. Campbell Soup Company (NYSE:CPB) soared to 2.74% closing at the price of $38.25 whereas the shares of Telefonica Brasil S.A. (NYSE:VIV) soared 5.39% with the increase of 0.55 points closing at the price of $10.75. Campbell Soup Company has currently decrease -10.19% in its stock over the period of 6-months while its rival Telefonica Brasil S.A. subtracted -24.93% in the previous 6-months.

Now we have to analyze the facts that if the stocks were worthy off investors’ money? The facts to analyze here are risks, profitability, returns and price trends.

Returns and Profitability

Profitability and returns are the main reason of investment, the investors are looking for profits that they get and return they should expect over the period of time.

The first and foremost return that is considered while making an investment is the ROI or Return on Investment. The ROI is the ratio between the profit against the cost of investment. Currently the ROI of Campbell Soup Company (NYSE:CPB) is 3% while the ROI of Telefonica Brasil S.A. (NYSE:VIV) is 7.1%. Another figure that is to be considered while analyzing the profitability of a share is its EBITDA margin, CPB’s EBITDA Margin is 10.73 whereas VIV’s is 4.36.

Both the profitability ratios suggest a mixed sentiment for Campbell Soup Company (NYSE:CPB) and Telefonica Brasil S.A. (NYSE:VIV).

EPS & Surprise Factor

Campbell Soup Company (NYSE:CPB) reported $0.25/share EPS for the previous quarter where analysts were predicting an EPS to be $0.24/share Thus beating the analyst Estimates with a Surprise Factor of 4.2 Percent. While, Telefonica Brasil S.A. (NYSE:VIV) reported EPS of $0.28/share in the last quarter. The analysts projected EPS of $0.23/share depicting a Surprise of 21.7 Percent.

Taking a look at Earnings per Share, Telefonica Brasil S.A. tends to be beating the analyst estimates more than Campbell Soup Company. so VIV is more profitable than CPB.

Technical Analysis of Campbell Soup Company & Telefonica Brasil S.A.

Moving average convergence divergence (MACD) shows that Campbell Soup Company (NYSE:CPB) is on a PRICE RELATIVITY trend While Telefonica Brasil S.A. (NYSE:VIV) is on PRICE RELATIVITY trend. The trend for the past 10-days shows that the Campbell Soup Company was in BEARISH territory and Telefonica Brasil S.A. was in BULLISH territory.

CPB’s current statistics gauge that the stock candle is BULLISH with MEDIUM volatility. While VIV’s candle is BEARISH with HIGH.

EPS Growth Rate: CPB’s -1.35% versus VIV’s 6.3%

Another shareholder value can be analyzed through the EPS growth rate; the next 5 years EPS growth rate is predicted by the analysts after the analyzing the previous trends. The next 5 year EPS growth rate of Campbell Soup Company (NYSE:CPB) is predicted at -1.35% while Telefonica Brasil S.A. (NYSE:VIV) stands at 6.3%. These numbers suggest that VIV is more suitable investment in terms of EPS growth rate.

Financial Risk and Liquidity Concerns

The current ratio and the debt ratio are the two ratios that show the investor how quickly the company is able to payout its debt and how quickly it can cover its obligations. The current ratio of CPB stands at 0.6 while VIV is at 0.9 whereas the debt ratio of the prior is 7.25 while the debt ratio of the later is 0.09.

The values of the both ratios suggest that one is more liquid and other investment is more risk free.

Analyst Recommendations

While making an investment, another main factor to consider before investing is the analyst recommendation on the scale of 1 to 5 where 1 is strong buy, 2 is buy, 3 is hold, 4 is Sell and 5 is strong sell. Analyst recommend 3.5 for CPB and 2.3 for VIV which means CPB has Sell rating whereas VIV has Hold rating.

Another recommendation of analyst that is to be considered worthy is the price target. The mare price or price trend does not suggest the suitability of a stock. The price target set by analyst is also to be considered while investing as it suggests to what extent the stock will rise or fall in the near future. The price target set for CPB is $36.71 which is -4.2% of its current price while VIV has price target of 14.19 which is 24.24% of its current price.

Valuation Ratios

Valuation is the process of determining the company’s worth for an investor, the valuation ratios give an insight to that worthiness.

CPB currently has price to earning P/E ratio of 85.96 whereas VIV has 10.04 while the forward P/E ratio for the prior stands at 14.59 and for the later it depicts the value of 10.86.

The price to Book P/B for CPB is 8.44, Price to Sale is at 1.32 and for VIV these ratios stand at 0.99 and 1.6.