Which stock will you choose? Maxim Integrated Products, Inc. (MXIM) or ServiceNow, Inc. (NOW)

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The shares of Maxim Integrated Products, Inc. (NASDAQ:MXIM) and ServiceNow, Inc. (NYSE:NOW) were among the active stocks of the last trading sessions. Maxim Integrated Products, Inc. (NASDAQ:MXIM) declined to -1.55% closing at the price of $52.58 whereas the shares of ServiceNow, Inc. (NYSE:NOW) declined -3.4% with the decrease of -6.34 points closing at the price of $180.26. Maxim Integrated Products, Inc. has currently decrease -9.31% in its stock over the period of 6-months while its rival ServiceNow, Inc. added 8.21% in the previous 6-months.

Now we have to analyze the facts that if the stocks were worthy off investors’ money? The facts to analyze here are risks, profitability, returns and price trends.

Returns and Profitability

Profitability and returns are the main reason of investment, the investors are looking for profits that they get and return they should expect over the period of time.

The first and foremost return that is considered while making an investment is the ROI or Return on Investment. The ROI is the ratio between the profit against the cost of investment. Currently the ROI of Maxim Integrated Products, Inc. (NASDAQ:MXIM) is 21.2% while the ROI of ServiceNow, Inc. (NYSE:NOW) is 8.3%. Another figure that is to be considered while analyzing the profitability of a share is its EBITDA margin, MXIM’s EBITDA Margin is 13.79 whereas NOW’s is 857.41.

Both the profitability ratios suggest a mixed sentiment for Maxim Integrated Products, Inc. (NASDAQ:MXIM) and ServiceNow, Inc. (NYSE:NOW).

EPS & Surprise Factor

Maxim Integrated Products, Inc. (NASDAQ:MXIM) reported $0.73/share EPS for the previous quarter where analysts were predicting an EPS to be $0.7/share Thus beating the analyst Estimates with a Surprise Factor of 4.3 Percent. While, ServiceNow, Inc. (NYSE:NOW) reported EPS of $0.49/share in the last quarter. The analysts projected EPS of $0.43/share depicting a Surprise of 14 Percent.

Taking a look at Earnings per Share, ServiceNow, Inc. tends to be beating the analyst estimates more than Maxim Integrated Products, Inc.. so NOW is more profitable than MXIM.

Technical Analysis of Maxim Integrated Products, Inc. & ServiceNow, Inc.

Moving average convergence divergence (MACD) shows that Maxim Integrated Products, Inc. (NASDAQ:MXIM) is on a PRICE RELATIVITY trend While ServiceNow, Inc. (NYSE:NOW) is on PRICE RELATIVITY trend. The trend for the past 10-days shows that the Maxim Integrated Products, Inc. was in BEARISH territory and ServiceNow, Inc. was in BEARISH territory.

MXIM’s current statistics gauge that the stock candle is BEARISH with HIGH volatility. While NOW’s candle is BEARISH with HIGH.

EPS Growth Rate: MXIM’s 13.1% versus NOW’s 52.15%

Another shareholder value can be analyzed through the EPS growth rate; the next 5 years EPS growth rate is predicted by the analysts after the analyzing the previous trends. The next 5 year EPS growth rate of Maxim Integrated Products, Inc. (NASDAQ:MXIM) is predicted at 13.1% while ServiceNow, Inc. (NYSE:NOW) stands at 52.15%. These numbers suggest that NOW is more suitable investment in terms of EPS growth rate.

Financial Risk and Liquidity Concerns

The current ratio and the debt ratio are the two ratios that show the investor how quickly the company is able to payout its debt and how quickly it can cover its obligations. The current ratio of MXIM stands at 4 while NOW is at 1.3 whereas the debt ratio of the prior is 0.77 while the debt ratio of the later is 0.96.

The values of the both ratios suggest that one is more liquid and other investment is more risk free.

Analyst Recommendations

While making an investment, another main factor to consider before investing is the analyst recommendation on the scale of 1 to 5 where 1 is strong buy, 2 is buy, 3 is hold, 4 is Sell and 5 is strong sell. Analyst recommend 2.6 for MXIM and 1.8 for NOW which means MXIM has Hold rating whereas NOW has Buy rating.

Another recommendation of analyst that is to be considered worthy is the price target. The mare price or price trend does not suggest the suitability of a stock. The price target set by analyst is also to be considered while investing as it suggests to what extent the stock will rise or fall in the near future. The price target set for MXIM is $62.79 which is 16.26% of its current price while NOW has price target of 209.11 which is 13.8% of its current price.

Valuation Ratios

Valuation is the process of determining the company’s worth for an investor, the valuation ratios give an insight to that worthiness.

MXIM currently has price to earning P/E ratio of 20.83 whereas NOW has 183.94 while the forward P/E ratio for the prior stands at 15.93 and for the later it depicts the value of 57.3.

The price to Book P/B for MXIM is 7.61, Price to Sale is at 6.14 and for NOW these ratios stand at 35.84 and 14.22.