Which Stock Worth Buying? ServiceNow, Inc. (NOW) or Diamondrock Hospitality Company (DRH)

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The shares of ServiceNow, Inc. (NYSE:NOW) and Diamondrock Hospitality Company (NYSE:DRH) were among the active stocks of the last trading sessions. ServiceNow, Inc. (NYSE:NOW) soared to 0.64% closing at the price of $181.41 whereas the shares of Diamondrock Hospitality Company (NYSE:DRH) declined -1.58% with the decrease of -0.18 points closing at the price of $11.22. ServiceNow, Inc. has currently increase 8.95% in its stock over the period of 6-months while its rival Diamondrock Hospitality Company added 7.68% in the previous 6-months.

Now we have to analyze the facts that if the stocks were worthy off investors’ money? The facts to analyze here are risks, profitability, returns and price trends.

Returns and Profitability

Profitability and returns are the main reason of investment, the investors are looking for profits that they get and return they should expect over the period of time.

The first and foremost return that is considered while making an investment is the ROI or Return on Investment. The ROI is the ratio between the profit against the cost of investment. Currently the ROI of ServiceNow, Inc. (NYSE:NOW) is 8.3% while the ROI of Diamondrock Hospitality Company (NYSE:DRH) is 4.5%. Another figure that is to be considered while analyzing the profitability of a share is its EBITDA margin, NOW’s EBITDA Margin is 857.41 whereas DRH’s is 14.32.

Both the profitability ratios suggest that ServiceNow, Inc. (NYSE:NOW) is more suitable investment in terms of profitability and return.

EPS & Surprise Factor

ServiceNow, Inc. (NYSE:NOW) reported $0.49/share EPS for the previous quarter where analysts were predicting an EPS to be $0.43/share Thus beating the analyst Estimates with a Surprise Factor of 14 Percent. While, Diamondrock Hospitality Company (NYSE:DRH) reported EPS of $0.14/share in the last quarter. The analysts projected EPS of $0.18/share depicting a Surprise of -22.2 Percent.

Taking a look at Earnings per Share, ServiceNow, Inc. tends to be beating the analyst estimates more than Diamondrock Hospitality Company. so NOW is more profitable than DRH.

Technical Analysis of ServiceNow, Inc. & Diamondrock Hospitality Company

Moving average convergence divergence (MACD) shows that ServiceNow, Inc. (NYSE:NOW) is on a PRICE RELATIVITY trend While Diamondrock Hospitality Company (NYSE:DRH) is on PRICE RELATIVITY trend. The trend for the past 10-days shows that the ServiceNow, Inc. was in BEARISH territory and Diamondrock Hospitality Company was in BEARISH territory.

NOW’s current statistics gauge that the stock candle is BULLISH with HIGH volatility. While DRH’s candle is BEARISH with MEDIUM.

EPS Growth Rate: NOW’s 52.15% versus DRH’s -9.5%

Another shareholder value can be analyzed through the EPS growth rate; the next 5 years EPS growth rate is predicted by the analysts after the analyzing the previous trends. The next 5 year EPS growth rate of ServiceNow, Inc. (NYSE:NOW) is predicted at 52.15% while Diamondrock Hospitality Company (NYSE:DRH) stands at -9.5%. These numbers suggest that NOW is more suitable investment in terms of EPS growth rate.

Financial Risk and Liquidity Concerns

The current ratio and the debt ratio are the two ratios that show the investor how quickly the company is able to payout its debt and how quickly it can cover its obligations. The current ratio of NOW stands at 1.3 while DRH is at 0 whereas the debt ratio of the prior is 0.96 while the debt ratio of the later is 0.49.

The values of the both ratios suggest that NOW is more suitable investment when the liquidity and risk is the main concern.

Analyst Recommendations

While making an investment, another main factor to consider before investing is the analyst recommendation on the scale of 1 to 5 where 1 is strong buy, 2 is buy, 3 is hold, 4 is Sell and 5 is strong sell. Analyst recommend 1.8 for NOW and 2.6 for DRH which means NOW has Buy rating whereas DRH has Hold rating.

Another recommendation of analyst that is to be considered worthy is the price target. The mare price or price trend does not suggest the suitability of a stock. The price target set by analyst is also to be considered while investing as it suggests to what extent the stock will rise or fall in the near future. The price target set for NOW is $209.11 which is 13.25% of its current price while DRH has price target of 12.25 which is 8.41% of its current price.

Valuation Ratios

Valuation is the process of determining the company’s worth for an investor, the valuation ratios give an insight to that worthiness.

NOW currently has price to earning P/E ratio of 185.11 whereas DRH has 30.49 while the forward P/E ratio for the prior stands at 57.66 and for the later it depicts the value of 22.99.

The price to Book P/B for NOW is 36.07, Price to Sale is at 14.31 and for DRH these ratios stand at 1.19 and 2.75.