Which Stock Worth Buying? Groupon, Inc. (GRPN) or Amazon.com, Inc. (AMZN)

The shares of Groupon, Inc. (NASDAQ:GRPN) and Amazon.com, Inc. (NASDAQ:AMZN) were among the active stocks of the last trading sessions. Groupon, Inc. (NASDAQ:GRPN) declined to -7.8% closing at the price of $3.31 whereas the shares of Amazon.com, Inc. (NASDAQ:AMZN) declined -6.15% with the decrease of -115.07 points closing at the price of $1755.25. Groupon, Inc. has currently decrease -25.28% in its stock over the period of 6-months while its rival Amazon.com, Inc. added 21.18% in the previous 6-months.

Now we have to analyze the facts that if the stocks were worthy off investors’ money? The facts to analyze here are risks, profitability, returns and price trends.

Returns and Profitability

Profitability and returns are the main reason of investment, the investors are looking for profits that they get and return they should expect over the period of time.

The first and foremost return that is considered while making an investment is the ROI or Return on Investment. The ROI is the ratio between the profit against the cost of investment. Currently the ROI of Groupon, Inc. (NASDAQ:GRPN) is 3.9% while the ROI of Amazon.com, Inc. (NASDAQ:AMZN) is 3.5%. Another figure that is to be considered while analyzing the profitability of a share is its EBITDA margin, GRPN’s EBITDA Margin is 13.27 whereas AMZN’s is 44.99.

Both the profitability ratios suggest a mixed sentiment for Groupon, Inc. (NASDAQ:GRPN) and Amazon.com, Inc. (NASDAQ:AMZN).

EPS & Surprise Factor

Groupon, Inc. (NASDAQ:GRPN) reported $0.02/share EPS for the previous quarter where analysts were predicting an EPS to be $0.03/share Thus lagging the analyst Estimates with a Surprise Factor of -33.3 Percent. While, Amazon.com, Inc. (NASDAQ:AMZN) reported EPS of $5.07/share in the last quarter. The analysts projected EPS of $2.54/share depicting a Surprise of 99.6 Percent.

Taking a look at Earnings per Share, Amazon.com, Inc. tends to be beating the analyst estimates more than Groupon, Inc.. so AMZN is more profitable than GRPN.

Technical Analysis of Groupon, Inc. & Amazon.com, Inc.

Moving average convergence divergence (MACD) shows that Groupon, Inc. (NASDAQ:GRPN) is on a PRICE RELATIVITY trend While Amazon.com, Inc. (NASDAQ:AMZN) is on PRICE RELATIVITY trend. The trend for the past 10-days shows that the Groupon, Inc. was in BEARISH territory and Amazon.com, Inc. was in BEARISH territory.

GRPN’s current statistics gauge that the stock candle is BEARISH with HIGH volatility. While AMZN’s candle is BEARISH with HIGH.

EPS Growth Rate: GRPN’s 35.82% versus AMZN’s 56.76%

Another shareholder value can be analyzed through the EPS growth rate; the next 5 years EPS growth rate is predicted by the analysts after the analyzing the previous trends. The next 5 year EPS growth rate of Groupon, Inc. (NASDAQ:GRPN) is predicted at 35.82% while Amazon.com, Inc. (NASDAQ:AMZN) stands at 56.76%. These numbers suggest that AMZN is more suitable investment in terms of EPS growth rate.

Financial Risk and Liquidity Concerns

The current ratio and the debt ratio are the two ratios that show the investor how quickly the company is able to payout its debt and how quickly it can cover its obligations. The current ratio of GRPN stands at 0.9 while AMZN is at 1.1 whereas the debt ratio of the prior is 0.86 while the debt ratio of the later is 1.31.

The values of the both ratios suggest that AMZN is more suitable investment when the liquidity and risk is the main concern.

Analyst Recommendations

While making an investment, another main factor to consider before investing is the analyst recommendation on the scale of 1 to 5 where 1 is strong buy, 2 is buy, 3 is hold, 4 is Sell and 5 is strong sell. Analyst recommend 2.9 for GRPN and 1.7 for AMZN which means GRPN has Hold rating whereas AMZN has Buy rating.

Another recommendation of analyst that is to be considered worthy is the price target. The mare price or price trend does not suggest the suitability of a stock. The price target set by analyst is also to be considered while investing as it suggests to what extent the stock will rise or fall in the near future. The price target set for GRPN is $5.29 which is 37.43% of its current price while AMZN has price target of 2136.67 which is 17.85% of its current price.

Valuation Ratios

Valuation is the process of determining the company’s worth for an investor, the valuation ratios give an insight to that worthiness.

GRPN currently has price to earning P/E ratio of 0 whereas AMZN has 159.41 while the forward P/E ratio for the prior stands at 13.35 and for the later it depicts the value of 69.28.

The price to Book P/B for GRPN is 6.9, Price to Sale is at 0.69 and for AMZN these ratios stand at 24.38 and 4.16.