Are you willing to Put your Money on these stocks? V.F. Corporation (VFC), Mattel, Inc. (MAT)

The shares of V.F. Corporation (NYSE:VFC) and Mattel, Inc. (NASDAQ:MAT) were among the active stocks of the last trading sessions. V.F. Corporation (NYSE:VFC) declined to -0.89% closing at the price of $85.47 whereas the shares of Mattel, Inc. (NASDAQ:MAT) soared 0.58% with the increase of 0.08 points closing at the price of $13.99. V.F. Corporation has currently increase 10.68% in its stock over the period of 6-months while its rival Mattel, Inc. subtracted -4.44% in the previous 6-months.

Now we have to analyze the facts that if the stocks were worthy off investors’ money? The facts to analyze here are risks, profitability, returns and price trends.

Returns and Profitability

Profitability and returns are the main reason of investment, the investors are looking for profits that they get and return they should expect over the period of time.

The first and foremost return that is considered while making an investment is the ROI or Return on Investment. The ROI is the ratio between the profit against the cost of investment. Currently the ROI of V.F. Corporation (NYSE:VFC) is 3.7% while the ROI of Mattel, Inc. (NASDAQ:MAT) is -22.8%. Another figure that is to be considered while analyzing the profitability of a share is its EBITDA margin, VFC’s EBITDA Margin is 23.23 whereas MAT’s is -46.55.

Both the profitability ratios suggest that V.F. Corporation (NYSE:VFC) is more suitable investment in terms of profitability and return.

EPS & Surprise Factor

V.F. Corporation (NYSE:VFC) reported $0.43/share EPS for the previous quarter where analysts were predicting an EPS to be $0.33/share Thus beating the analyst Estimates with a Surprise Factor of 30.3 Percent. While, Mattel, Inc. (NASDAQ:MAT) reported EPS of $-0.56/share in the last quarter. The analysts projected EPS of $-0.3/share depicting a Surprise of -86.7 Percent.

Taking a look at Earnings per Share, V.F. Corporation tends to be beating the analyst estimates more than Mattel, Inc.. so VFC is more profitable than MAT.

Technical Analysis of V.F. Corporation & Mattel, Inc.

Moving average convergence divergence (MACD) shows that V.F. Corporation (NYSE:VFC) is on a PRICE RELATIVITY trend While Mattel, Inc. (NASDAQ:MAT) is on PRICE RELATIVITY trend. The trend for the past 10-days shows that the V.F. Corporation was in BEARISH territory and Mattel, Inc. was in BEARISH territory.

VFC’s current statistics gauge that the stock candle is BEARISH with HIGH volatility. While MAT’s candle is BULLISH with HIGH.

EPS Growth Rate: VFC’s 13.32% versus MAT’s 10%

Another shareholder value can be analyzed through the EPS growth rate; the next 5 years EPS growth rate is predicted by the analysts after the analyzing the previous trends. The next 5 year EPS growth rate of V.F. Corporation (NYSE:VFC) is predicted at 13.32% while Mattel, Inc. (NASDAQ:MAT) stands at 10%. These numbers suggest that VFC is more suitable investment in terms of EPS growth rate.

Financial Risk and Liquidity Concerns

The current ratio and the debt ratio are the two ratios that show the investor how quickly the company is able to payout its debt and how quickly it can cover its obligations. The current ratio of VFC stands at 1.4 while MAT is at 1.9 whereas the debt ratio of the prior is 0.93 while the debt ratio of the later is 4.41.

The values of the both ratios suggest that MAT is more suitable investment when the liquidity and risk is the main concern.

Analyst Recommendations

While making an investment, another main factor to consider before investing is the analyst recommendation on the scale of 1 to 5 where 1 is strong buy, 2 is buy, 3 is hold, 4 is Sell and 5 is strong sell. Analyst recommend 2 for VFC and 2.8 for MAT which means VFC has Buy rating whereas MAT has Hold rating.

Another recommendation of analyst that is to be considered worthy is the price target. The mare price or price trend does not suggest the suitability of a stock. The price target set by analyst is also to be considered while investing as it suggests to what extent the stock will rise or fall in the near future. The price target set for VFC is $101.8 which is 16.04% of its current price while MAT has price target of 15.35 which is 8.86% of its current price.

Valuation Ratios

Valuation is the process of determining the company’s worth for an investor, the valuation ratios give an insight to that worthiness.

VFC currently has price to earning P/E ratio of 26.73 whereas MAT has 0 while the forward P/E ratio for the prior stands at 20.63 and for the later it depicts the value of 64.77.

The price to Book P/B for VFC is 9.03, Price to Sale is at 2.67 and for MAT these ratios stand at 7.25 and 1.02.