The shares of McDonald’s Corporation (NYSE:MCD) and Ericsson (NASDAQ:ERIC) were among the active stocks of the last trading sessions. McDonald’s Corporation (NYSE:MCD) declined to -3.21% closing at the price of $162.97 whereas the shares of Ericsson (NASDAQ:ERIC) declined -1.55% with the decrease of -0.13 points closing at the price of $8.25. McDonald’s Corporation has currently increase 0.77% in its stock over the period of 6-months while its rival Ericsson added 31.79% in the previous 6-months.
Now we have to analyze the facts that if the stocks were worthy off investors’ money? The facts to analyze here are risks, profitability, returns and price trends.
Returns and Profitability
Profitability and returns are the main reason of investment, the investors are looking for profits that they get and return they should expect over the period of time.
The first and foremost return that is considered while making an investment is the ROI or Return on Investment. The ROI is the ratio between the profit against the cost of investment. Currently the ROI of McDonald’s Corporation (NYSE:MCD) is 26.2% while the ROI of Ericsson (NASDAQ:ERIC) is -23.6%. Another figure that is to be considered while analyzing the profitability of a share is its EBITDA margin, MCD’s EBITDA Margin is 16.05 whereas ERIC’s is 67.69.
Both the profitability ratios suggest a mixed sentiment for McDonald’s Corporation (NYSE:MCD) and Ericsson (NASDAQ:ERIC).
EPS & Surprise Factor
McDonald’s Corporation (NYSE:MCD) reported $1.99/share EPS for the previous quarter where analysts were predicting an EPS to be $1.92/share Thus beating the analyst Estimates with a Surprise Factor of 3.6 Percent. While, Ericsson (NASDAQ:ERIC) reported EPS of $-0.01/share in the last quarter. The analysts projected EPS of $0.02/share depicting a Surprise of -150 Percent.
Taking a look at Earnings per Share, McDonald’s Corporation tends to be beating the analyst estimates more than Ericsson. so MCD is more profitable than ERIC.
Technical Analysis of McDonald’s Corporation & Ericsson
Moving average convergence divergence (MACD) shows that McDonald’s Corporation (NYSE:MCD) is on a PRICE RELATIVITY trend While Ericsson (NASDAQ:ERIC) is on PRICE RELATIVITY trend. The trend for the past 10-days shows that the McDonald’s Corporation was in BULLISH territory and Ericsson was in BEARISH territory.
MCD’s current statistics gauge that the stock candle is BEARISH with HIGH volatility. While ERIC’s candle is BEARISH with HIGH.
EPS Growth Rate: MCD’s 8.55% versus ERIC’s 0%
Another shareholder value can be analyzed through the EPS growth rate; the next 5 years EPS growth rate is predicted by the analysts after the analyzing the previous trends. The next 5 year EPS growth rate of McDonald’s Corporation (NYSE:MCD) is predicted at 8.55% while Ericsson (NASDAQ:ERIC) stands at 0%. These numbers suggest that MCD is more suitable investment in terms of EPS growth rate.
Financial Risk and Liquidity Concerns
The current ratio and the debt ratio are the two ratios that show the investor how quickly the company is able to payout its debt and how quickly it can cover its obligations. The current ratio of MCD stands at 1.5 while ERIC is at 1.5 whereas the debt ratio of the prior is 0 while the debt ratio of the later is 0.36.
The values of the both ratios suggest that ERIC is more suitable investment when the liquidity and risk is the main concern.
While making an investment, another main factor to consider before investing is the analyst recommendation on the scale of 1 to 5 where 1 is strong buy, 2 is buy, 3 is hold, 4 is Sell and 5 is strong sell. Analyst recommend 2.1 for MCD and 2.8 for ERIC which means MCD has Hold rating whereas ERIC has Hold rating.
Another recommendation of analyst that is to be considered worthy is the price target. The mare price or price trend does not suggest the suitability of a stock. The price target set by analyst is also to be considered while investing as it suggests to what extent the stock will rise or fall in the near future. The price target set for MCD is $184.19 which is 11.52% of its current price while ERIC has price target of 8.73 which is 5.5% of its current price.
Valuation is the process of determining the company’s worth for an investor, the valuation ratios give an insight to that worthiness.
MCD currently has price to earning P/E ratio of 21.04 whereas ERIC has 0 while the forward P/E ratio for the prior stands at 19.9 and for the later it depicts the value of 24.19.
The price to Book P/B for MCD is 0, Price to Sale is at 5.89 and for ERIC these ratios stand at 2.65 and 1.28.