The shares of Fitbit, Inc. (NYSE:FIT) and Johnson & Johnson (NYSE:JNJ) were among the active stocks of the last trading sessions. Fitbit, Inc. (NYSE:FIT) declined to -3.23% closing at the price of $4.5 whereas the shares of Johnson & Johnson (NYSE:JNJ) declined -2.82% with the decrease of -3.89 points closing at the price of $133.84. Fitbit, Inc. has currently decrease -15.73% in its stock over the period of 6-months while its rival Johnson & Johnson added 2.47% in the previous 6-months.
Now we have to analyze the facts that if the stocks were worthy off investors’ money? The facts to analyze here are risks, profitability, returns and price trends.
Returns and Profitability
Profitability and returns are the main reason of investment, the investors are looking for profits that they get and return they should expect over the period of time.
The first and foremost return that is considered while making an investment is the ROI or Return on Investment. The ROI is the ratio between the profit against the cost of investment. Currently the ROI of Fitbit, Inc. (NYSE:FIT) is -28.9% while the ROI of Johnson & Johnson (NYSE:JNJ) is 15.7%. Another figure that is to be considered while analyzing the profitability of a share is its EBITDA margin, FIT’s EBITDA Margin is -4.65 whereas JNJ’s is 14.47.
Both the profitability ratios suggest that Johnson & Johnson (NYSE:JNJ) is more suitable investment in terms of profitability and return.
EPS & Surprise Factor
Fitbit, Inc. (NYSE:FIT) reported $-0.22/share EPS for the previous quarter where analysts were predicting an EPS to be $-0.24/share Thus beating the analyst Estimates with a Surprise Factor of 8.3 Percent. While, Johnson & Johnson (NYSE:JNJ) reported EPS of $2.1/share in the last quarter. The analysts projected EPS of $2.07/share depicting a Surprise of 1.4 Percent.
Taking a look at Earnings per Share, Fitbit, Inc. tends to be beating the analyst estimates more than Johnson & Johnson. so FIT is more profitable than JNJ.
Technical Analysis of Fitbit, Inc. & Johnson & Johnson
Moving average convergence divergence (MACD) shows that Fitbit, Inc. (NYSE:FIT) is on a PRICE RELATIVITY trend While Johnson & Johnson (NYSE:JNJ) is on PRICE RELATIVITY trend. The trend for the past 10-days shows that the Fitbit, Inc. was in BEARISH territory and Johnson & Johnson was in BEARISH territory.
FIT’s current statistics gauge that the stock candle is BEARISH with HIGH volatility. While JNJ’s candle is BEARISH with HIGH.
EPS Growth Rate: FIT’s 13% versus JNJ’s 7.5%
Another shareholder value can be analyzed through the EPS growth rate; the next 5 years EPS growth rate is predicted by the analysts after the analyzing the previous trends. The next 5 year EPS growth rate of Fitbit, Inc. (NYSE:FIT) is predicted at 13% while Johnson & Johnson (NYSE:JNJ) stands at 7.5%. These numbers suggest that FIT is more suitable investment in terms of EPS growth rate.
Financial Risk and Liquidity Concerns
The current ratio and the debt ratio are the two ratios that show the investor how quickly the company is able to payout its debt and how quickly it can cover its obligations. The current ratio of FIT stands at 1.9 while JNJ is at 1.7 whereas the debt ratio of the prior is 0 while the debt ratio of the later is 0.51.
The values of the both ratios suggest that one is more liquid and other investment is more risk free.
While making an investment, another main factor to consider before investing is the analyst recommendation on the scale of 1 to 5 where 1 is strong buy, 2 is buy, 3 is hold, 4 is Sell and 5 is strong sell. Analyst recommend 3 for FIT and 2.4 for JNJ which means FIT has Hold rating whereas JNJ has Hold rating.
Another recommendation of analyst that is to be considered worthy is the price target. The mare price or price trend does not suggest the suitability of a stock. The price target set by analyst is also to be considered while investing as it suggests to what extent the stock will rise or fall in the near future. The price target set for FIT is $6.39 which is 29.58% of its current price while JNJ has price target of 143.79 which is 6.92% of its current price.
Valuation is the process of determining the company’s worth for an investor, the valuation ratios give an insight to that worthiness.
FIT currently has price to earning P/E ratio of 0 whereas JNJ has 24.43 while the forward P/E ratio for the prior stands at 0 and for the later it depicts the value of 15.51.
The price to Book P/B for FIT is 1.61, Price to Sale is at 0.73 and for JNJ these ratios stand at 5.71 and 4.46.