Which Company would you put your All In? Fifth Third Bancorp (FITB) or Synchrony Financial (SYF)

The shares of Fifth Third Bancorp (NASDAQ:FITB) and Synchrony Financial (NYSE:SYF) were among the active stocks of the last trading sessions. Fifth Third Bancorp (NASDAQ:FITB) declined to -2.61% closing at the price of $27.23 whereas the shares of Synchrony Financial (NYSE:SYF) declined -2.59% with the decrease of -0.79 points closing at the price of $29.73. Fifth Third Bancorp has currently decrease -13.31% in its stock over the period of 6-months while its rival Synchrony Financial subtracted -12.74% in the previous 6-months.

Now we have to analyze the facts that if the stocks were worthy off investors’ money? The facts to analyze here are risks, profitability, returns and price trends.

Returns and Profitability

Profitability and returns are the main reason of investment, the investors are looking for profits that they get and return they should expect over the period of time.

The first and foremost return that is considered while making an investment is the ROI or Return on Investment. The ROI is the ratio between the profit against the cost of investment. Currently the ROI of Fifth Third Bancorp (NASDAQ:FITB) is 9.2% while the ROI of Synchrony Financial (NYSE:SYF) is 24.2%. Another figure that is to be considered while analyzing the profitability of a share is its EBITDA margin, FITB’s EBITDA Margin is NOT AVAILABLE whereas SYF’s is NOT AVAILABLE.

Both the profitability ratios suggest a mixed sentiment for Fifth Third Bancorp (NASDAQ:FITB) and Synchrony Financial (NYSE:SYF).

EPS & Surprise Factor

Fifth Third Bancorp (NASDAQ:FITB) reported $0.63/share EPS for the previous quarter where analysts were predicting an EPS to be $0.57/share Thus beating the analyst Estimates with a Surprise Factor of 10.5 Percent. While, Synchrony Financial (NYSE:SYF) reported EPS of $0.92/share in the last quarter. The analysts projected EPS of $0.82/share depicting a Surprise of 12.2 Percent.

Taking a look at Earnings per Share, Synchrony Financial tends to be beating the analyst estimates more than Fifth Third Bancorp. so SYF is more profitable than FITB.

Technical Analysis of Fifth Third Bancorp & Synchrony Financial

Moving average convergence divergence (MACD) shows that Fifth Third Bancorp (NASDAQ:FITB) is on a PRICE RELATIVITY trend While Synchrony Financial (NYSE:SYF) is on PRICE RELATIVITY trend. The trend for the past 10-days shows that the Fifth Third Bancorp was in BEARISH territory and Synchrony Financial was in BEARISH territory.

FITB’s current statistics gauge that the stock candle is BEARISH with HIGH volatility. While SYF’s candle is BEARISH with HIGH.

EPS Growth Rate: FITB’s 6% versus SYF’s 22.7%

Another shareholder value can be analyzed through the EPS growth rate; the next 5 years EPS growth rate is predicted by the analysts after the analyzing the previous trends. The next 5 year EPS growth rate of Fifth Third Bancorp (NASDAQ:FITB) is predicted at 6% while Synchrony Financial (NYSE:SYF) stands at 22.7%. These numbers suggest that SYF is more suitable investment in terms of EPS growth rate.

Financial Risk and Liquidity Concerns

The current ratio and the debt ratio are the two ratios that show the investor how quickly the company is able to payout its debt and how quickly it can cover its obligations. The current ratio of FITB stands at 0 while SYF is at 0 whereas the debt ratio of the prior is 0.96 while the debt ratio of the later is 1.5.

The values of the both ratios suggest that SYF is more suitable investment when the liquidity and risk is the main concern.

Analyst Recommendations

While making an investment, another main factor to consider before investing is the analyst recommendation on the scale of 1 to 5 where 1 is strong buy, 2 is buy, 3 is hold, 4 is Sell and 5 is strong sell. Analyst recommend 2.8 for FITB and 2.1 for SYF which means FITB has Hold rating whereas SYF has Hold rating.

Another recommendation of analyst that is to be considered worthy is the price target. The mare price or price trend does not suggest the suitability of a stock. The price target set by analyst is also to be considered while investing as it suggests to what extent the stock will rise or fall in the near future. The price target set for FITB is $32.67 which is 16.65% of its current price while SYF has price target of 38.33 which is 22.44% of its current price.

Valuation Ratios

Valuation is the process of determining the company’s worth for an investor, the valuation ratios give an insight to that worthiness.

FITB currently has price to earning P/E ratio of 7.82 whereas SYF has 9.45 while the forward P/E ratio for the prior stands at 10.02 and for the later it depicts the value of 6.59.

The price to Book P/B for FITB is 1.25, Price to Sale is at 3.83 and for SYF these ratios stand at 1.55 and 1.31.