Which stock Worth more Value? Imperva, Inc. (IMPV) or Brighthouse Financial, Inc. (BHF)

The shares of Imperva, Inc. (NASDAQ:IMPV) and Brighthouse Financial, Inc. (NASDAQ:BHF) were among the active stocks of the last trading sessions. Imperva, Inc. (NASDAQ:IMPV) soared to 0.33% closing at the price of $55.29 whereas the shares of Brighthouse Financial, Inc. (NASDAQ:BHF) declined -3.89% with the decrease of -1.75 points closing at the price of $43.2. Imperva, Inc. has currently increase 18.65% in its stock over the period of 6-months while its rival Brighthouse Financial, Inc. subtracted -13.94% in the previous 6-months.

Now we have to analyze the facts that if the stocks were worthy off investors’ money? The facts to analyze here are risks, profitability, returns and price trends.

Returns and Profitability

Profitability and returns are the main reason of investment, the investors are looking for profits that they get and return they should expect over the period of time.

The first and foremost return that is considered while making an investment is the ROI or Return on Investment. The ROI is the ratio between the profit against the cost of investment. Currently the ROI of Imperva, Inc. (NASDAQ:IMPV) is -4.6% while the ROI of Brighthouse Financial, Inc. (NASDAQ:BHF) is -5.2%. Another figure that is to be considered while analyzing the profitability of a share is its EBITDA margin, IMPV’s EBITDA Margin is 519.61 whereas BHF’s is -17.84.

Both the profitability ratios suggest that Imperva, Inc. (NASDAQ:IMPV) is more suitable investment in terms of profitability and return.

EPS & Surprise Factor

Imperva, Inc. (NASDAQ:IMPV) reported $-0.26/share EPS for the previous quarter where analysts were predicting an EPS to be $-0.33/share Thus beating the analyst Estimates with a Surprise Factor of 21.2 Percent. While, Brighthouse Financial, Inc. (NASDAQ:BHF) reported EPS of $1.27/share in the last quarter. The analysts projected EPS of $1.96/share depicting a Surprise of -35.2 Percent.

Taking a look at Earnings per Share, Imperva, Inc. tends to be beating the analyst estimates more than Brighthouse Financial, Inc.. so IMPV is more profitable than BHF.

Technical Analysis of Imperva, Inc. & Brighthouse Financial, Inc.

Moving average convergence divergence (MACD) shows that Imperva, Inc. (NASDAQ:IMPV) is on a PRICE RELATIVITY trend While Brighthouse Financial, Inc. (NASDAQ:BHF) is on PRICE RELATIVITY trend. The trend for the past 10-days shows that the Imperva, Inc. was in BULLISH territory and Brighthouse Financial, Inc. was in BULLISH territory.

IMPV’s current statistics gauge that the stock candle is BULLISH with HIGH volatility. While BHF’s candle is BEARISH with HIGH.

EPS Growth Rate: IMPV’s 25% versus BHF’s 6.29%

Another shareholder value can be analyzed through the EPS growth rate; the next 5 years EPS growth rate is predicted by the analysts after the analyzing the previous trends. The next 5 year EPS growth rate of Imperva, Inc. (NASDAQ:IMPV) is predicted at 25% while Brighthouse Financial, Inc. (NASDAQ:BHF) stands at 6.29%. These numbers suggest that IMPV is more suitable investment in terms of EPS growth rate.

Financial Risk and Liquidity Concerns

The current ratio and the debt ratio are the two ratios that show the investor how quickly the company is able to payout its debt and how quickly it can cover its obligations. The current ratio of IMPV stands at 2.7 while BHF is at 0 whereas the debt ratio of the prior is 0 while the debt ratio of the later is 0.27.

The values of the both ratios suggest that one is more liquid and other investment is more risk free.

Analyst Recommendations

While making an investment, another main factor to consider before investing is the analyst recommendation on the scale of 1 to 5 where 1 is strong buy, 2 is buy, 3 is hold, 4 is Sell and 5 is strong sell. Analyst recommend 2.7 for IMPV and 3 for BHF which means IMPV has Hold rating whereas BHF has Hold rating.

Another recommendation of analyst that is to be considered worthy is the price target. The mare price or price trend does not suggest the suitability of a stock. The price target set by analyst is also to be considered while investing as it suggests to what extent the stock will rise or fall in the near future. The price target set for IMPV is $53.92 which is -2.54% of its current price while BHF has price target of 48.54 which is 11% of its current price.

Valuation Ratios

Valuation is the process of determining the company’s worth for an investor, the valuation ratios give an insight to that worthiness.

IMPV currently has price to earning P/E ratio of 0 whereas BHF has 0 while the forward P/E ratio for the prior stands at 55.85 and for the later it depicts the value of 4.77.

The price to Book P/B for IMPV is 5.86, Price to Sale is at 5.69 and for BHF these ratios stand at 0.39 and 0.71.