Which Company would you put your All In? GlaxoSmithKline PLC (GSK) or Associated Banc-Corp (ASB)

The shares of GlaxoSmithKline PLC (NYSE:GSK) and Associated Banc-Corp (NYSE:ASB) were among the active stocks of the last trading sessions. GlaxoSmithKline PLC (NYSE:GSK) declined to -0.33% closing at the price of $39.61 whereas the shares of Associated Banc-Corp (NYSE:ASB) declined -3.12% with the decrease of -0.79 points closing at the price of $24.53. GlaxoSmithKline PLC has currently decrease -0.98% in its stock over the period of 6-months while its rival Associated Banc-Corp subtracted -7.43% in the previous 6-months.

Now we have to analyze the facts that if the stocks were worthy off investors’ money? The facts to analyze here are risks, profitability, returns and price trends.

Returns and Profitability

Profitability and returns are the main reason of investment, the investors are looking for profits that they get and return they should expect over the period of time.

The first and foremost return that is considered while making an investment is the ROI or Return on Investment. The ROI is the ratio between the profit against the cost of investment. Currently the ROI of GlaxoSmithKline PLC (NYSE:GSK) is 22.9% while the ROI of Associated Banc-Corp (NYSE:ASB) is 17.3%. Another figure that is to be considered while analyzing the profitability of a share is its EBITDA margin, GSK’s EBITDA Margin is 12.36 whereas ASB’s is NOT AVAILABLE.

Both the profitability ratios suggest a mixed sentiment for GlaxoSmithKline PLC (NYSE:GSK) and Associated Banc-Corp (NYSE:ASB).

EPS & Surprise Factor

GlaxoSmithKline PLC (NYSE:GSK) reported $0.79/share EPS for the previous quarter where analysts were predicting an EPS to be $0.78/share Thus beating the analyst Estimates with a Surprise Factor of 1.3 Percent. While, Associated Banc-Corp (NYSE:ASB) reported EPS of $0.49/share in the last quarter. The analysts projected EPS of $0.49/share depicting a Surprise of 0 Percent.

Taking a look at Earnings per Share, GlaxoSmithKline PLC tends to be beating the analyst estimates more than Associated Banc-Corp. so GSK is more profitable than ASB.

Technical Analysis of GlaxoSmithKline PLC & Associated Banc-Corp

Moving average convergence divergence (MACD) shows that GlaxoSmithKline PLC (NYSE:GSK) is on a PRICE RELATIVITY trend While Associated Banc-Corp (NYSE:ASB) is on PRICE RELATIVITY trend. The trend for the past 10-days shows that the GlaxoSmithKline PLC was in BULLISH territory and Associated Banc-Corp was in BEARISH territory.

GSK’s current statistics gauge that the stock candle is BEARISH with HIGH volatility. While ASB’s candle is BEARISH with HIGH.

EPS Growth Rate: GSK’s 8.8% versus ASB’s 7%

Another shareholder value can be analyzed through the EPS growth rate; the next 5 years EPS growth rate is predicted by the analysts after the analyzing the previous trends. The next 5 year EPS growth rate of GlaxoSmithKline PLC (NYSE:GSK) is predicted at 8.8% while Associated Banc-Corp (NYSE:ASB) stands at 7%. These numbers suggest that GSK is more suitable investment in terms of EPS growth rate.

Financial Risk and Liquidity Concerns

The current ratio and the debt ratio are the two ratios that show the investor how quickly the company is able to payout its debt and how quickly it can cover its obligations. The current ratio of GSK stands at 0.9 while ASB is at 0 whereas the debt ratio of the prior is 7.63 while the debt ratio of the later is 0.14.

The values of the both ratios suggest that GSK is more suitable investment when the liquidity and risk is the main concern.

Analyst Recommendations

While making an investment, another main factor to consider before investing is the analyst recommendation on the scale of 1 to 5 where 1 is strong buy, 2 is buy, 3 is hold, 4 is Sell and 5 is strong sell. Analyst recommend 2.6 for GSK and 2.7 for ASB which means GSK has Hold rating whereas ASB has Hold rating.

Another recommendation of analyst that is to be considered worthy is the price target. The mare price or price trend does not suggest the suitability of a stock. The price target set by analyst is also to be considered while investing as it suggests to what extent the stock will rise or fall in the near future. The price target set for GSK is $43.05 which is 7.99% of its current price while ASB has price target of 29.08 which is 15.65% of its current price.

Valuation Ratios

Valuation is the process of determining the company’s worth for an investor, the valuation ratios give an insight to that worthiness.

GSK currently has price to earning P/E ratio of 27 whereas ASB has 14.42 while the forward P/E ratio for the prior stands at 13.27 and for the later it depicts the value of 11.64.

The price to Book P/B for GSK is 20.01, Price to Sale is at 2.47 and for ASB these ratios stand at 1.16 and 4.26.