Are you willing to Put your Money on these stocks? Nielsen N.V. (NLSN), Office Depot, Inc. (ODP)

The shares of Nielsen N.V. (NYSE:NLSN) and Office Depot, Inc. (NASDAQ:ODP) were among the active stocks of the last trading sessions. Nielsen N.V. (NYSE:NLSN) soared to 0.34% closing at the price of $26.85 whereas the shares of Office Depot, Inc. (NASDAQ:ODP) soared 2.61% with the increase of 0.07 points closing at the price of $2.75. Nielsen N.V. has currently decrease -11.12% in its stock over the period of 6-months while its rival Office Depot, Inc. added 27.31% in the previous 6-months.

Now we have to analyze the facts that if the stocks were worthy off investors’ money? The facts to analyze here are risks, profitability, returns and price trends.

Returns and Profitability

Profitability and returns are the main reason of investment, the investors are looking for profits that they get and return they should expect over the period of time.

The first and foremost return that is considered while making an investment is the ROI or Return on Investment. The ROI is the ratio between the profit against the cost of investment. Currently the ROI of Nielsen N.V. (NYSE:NLSN) is 7.4% while the ROI of Office Depot, Inc. (NASDAQ:ODP) is 3.1%. Another figure that is to be considered while analyzing the profitability of a share is its EBITDA margin, NLSN’s EBITDA Margin is 10.79 whereas ODP’s is 4.94.

Both the profitability ratios suggest that Nielsen N.V. (NYSE:NLSN) is more suitable investment in terms of profitability and return.

EPS & Surprise Factor

Nielsen N.V. (NYSE:NLSN) reported $0.27/share EPS for the previous quarter where analysts were predicting an EPS to be $0.25/share Thus beating the analyst Estimates with a Surprise Factor of 8 Percent. While, Office Depot, Inc. (NASDAQ:ODP) reported EPS of $0.05/share in the last quarter. The analysts projected EPS of $0.04/share depicting a Surprise of 25 Percent.

Taking a look at Earnings per Share, Office Depot, Inc. tends to be beating the analyst estimates more than Nielsen N.V.. so ODP is more profitable than NLSN.

Technical Analysis of Nielsen N.V. & Office Depot, Inc.

Moving average convergence divergence (MACD) shows that Nielsen N.V. (NYSE:NLSN) is on a PRICE RELATIVITY trend While Office Depot, Inc. (NASDAQ:ODP) is on PRICE RELATIVITY trend. The trend for the past 10-days shows that the Nielsen N.V. was in BULLISH territory and Office Depot, Inc. was in BULLISH territory.

NLSN’s current statistics gauge that the stock candle is BULLISH with HIGH volatility. While ODP’s candle is BULLISH with MEDIUM.

EPS Growth Rate: NLSN’s 12.3% versus ODP’s -2.2%

Another shareholder value can be analyzed through the EPS growth rate; the next 5 years EPS growth rate is predicted by the analysts after the analyzing the previous trends. The next 5 year EPS growth rate of Nielsen N.V. (NYSE:NLSN) is predicted at 12.3% while Office Depot, Inc. (NASDAQ:ODP) stands at -2.2%. These numbers suggest that NLSN is more suitable investment in terms of EPS growth rate.

Financial Risk and Liquidity Concerns

The current ratio and the debt ratio are the two ratios that show the investor how quickly the company is able to payout its debt and how quickly it can cover its obligations. The current ratio of NLSN stands at 1.1 while ODP is at 1.4 whereas the debt ratio of the prior is 2.14 while the debt ratio of the later is 0.82.

The values of the both ratios suggest that one is more liquid and other investment is more risk free.

Analyst Recommendations

While making an investment, another main factor to consider before investing is the analyst recommendation on the scale of 1 to 5 where 1 is strong buy, 2 is buy, 3 is hold, 4 is Sell and 5 is strong sell. Analyst recommend 2.1 for NLSN and 3 for ODP which means NLSN has Hold rating whereas ODP has Hold rating.

Another recommendation of analyst that is to be considered worthy is the price target. The mare price or price trend does not suggest the suitability of a stock. The price target set by analyst is also to be considered while investing as it suggests to what extent the stock will rise or fall in the near future. The price target set for NLSN is $27.97 which is 4% of its current price while ODP has price target of 3 which is 8.33% of its current price.

Valuation Ratios

Valuation is the process of determining the company’s worth for an investor, the valuation ratios give an insight to that worthiness.

NLSN currently has price to earning P/E ratio of 22.54 whereas ODP has 46.61 while the forward P/E ratio for the prior stands at 21.6 and for the later it depicts the value of 7.33.

The price to Book P/B for NLSN is 2.37, Price to Sale is at 1.47 and for ODP these ratios stand at 0.71 and 0.14.