Which stock will you choose? Pandora Media, Inc. (P) or Graphic Packaging Holding Company (GPK)

The shares of Pandora Media, Inc. (NYSE:P) and Graphic Packaging Holding Company (NYSE:GPK) were among the active stocks of the last trading sessions. Pandora Media, Inc. (NYSE:P) soared to 4.28% closing at the price of $9.02 whereas the shares of Graphic Packaging Holding Company (NYSE:GPK) soared 3.54% with the increase of 0.4 points closing at the price of $11.69. Pandora Media, Inc. has currently increase 20.27% in its stock over the period of 6-months while its rival Graphic Packaging Holding Company subtracted -15.72% in the previous 6-months.

Now we have to analyze the facts that if the stocks were worthy off investors’ money? The facts to analyze here are risks, profitability, returns and price trends.

Returns and Profitability

Profitability and returns are the main reason of investment, the investors are looking for profits that they get and return they should expect over the period of time.

The first and foremost return that is considered while making an investment is the ROI or Return on Investment. The ROI is the ratio between the profit against the cost of investment. Currently the ROI of Pandora Media, Inc. (NYSE:P) is -116% while the ROI of Graphic Packaging Holding Company (NYSE:GPK) is 7.1%. Another figure that is to be considered while analyzing the profitability of a share is its EBITDA margin, P’s EBITDA Margin is -9.51 whereas GPK’s is 8.56.

Both the profitability ratios suggest that Graphic Packaging Holding Company (NYSE:GPK) is more suitable investment in terms of profitability and return.

EPS & Surprise Factor

Pandora Media, Inc. (NYSE:P) reported $-0.06/share EPS for the previous quarter where analysts were predicting an EPS to be $-0.11/share Thus beating the analyst Estimates with a Surprise Factor of 45.5 Percent. While, Graphic Packaging Holding Company (NYSE:GPK) reported EPS of $0.22/share in the last quarter. The analysts projected EPS of $0.24/share depicting a Surprise of -8.3 Percent.

Taking a look at Earnings per Share, Pandora Media, Inc. tends to be beating the analyst estimates more than Graphic Packaging Holding Company. so P is more profitable than GPK.

Technical Analysis of Pandora Media, Inc. & Graphic Packaging Holding Company

Moving average convergence divergence (MACD) shows that Pandora Media, Inc. (NYSE:P) is on a PRICE RELATIVITY trend While Graphic Packaging Holding Company (NYSE:GPK) is on PRICE RELATIVITY trend. The trend for the past 10-days shows that the Pandora Media, Inc. was in BULLISH territory and Graphic Packaging Holding Company was in BULLISH territory.

P’s current statistics gauge that the stock candle is BULLISH with HIGH volatility. While GPK’s candle is BULLISH with HIGH.

EPS Growth Rate: P’s 10% versus GPK’s 14.36%

Another shareholder value can be analyzed through the EPS growth rate; the next 5 years EPS growth rate is predicted by the analysts after the analyzing the previous trends. The next 5 year EPS growth rate of Pandora Media, Inc. (NYSE:P) is predicted at 10% while Graphic Packaging Holding Company (NYSE:GPK) stands at 14.36%. These numbers suggest that GPK is more suitable investment in terms of EPS growth rate.

Financial Risk and Liquidity Concerns

The current ratio and the debt ratio are the two ratios that show the investor how quickly the company is able to payout its debt and how quickly it can cover its obligations. The current ratio of P stands at 2.7 while GPK is at 1.7 whereas the debt ratio of the prior is 2.76 while the debt ratio of the later is 1.64.

The values of the both ratios suggest that P is more suitable investment when the liquidity and risk is the main concern.

Analyst Recommendations

While making an investment, another main factor to consider before investing is the analyst recommendation on the scale of 1 to 5 where 1 is strong buy, 2 is buy, 3 is hold, 4 is Sell and 5 is strong sell. Analyst recommend 2.7 for P and 1.6 for GPK which means P has Hold rating whereas GPK has Buy rating.

Another recommendation of analyst that is to be considered worthy is the price target. The mare price or price trend does not suggest the suitability of a stock. The price target set by analyst is also to be considered while investing as it suggests to what extent the stock will rise or fall in the near future. The price target set for P is $9.48 which is 4.85% of its current price while GPK has price target of 15.45 which is 24.34% of its current price.

Valuation Ratios

Valuation is the process of determining the company’s worth for an investor, the valuation ratios give an insight to that worthiness.

P currently has price to earning P/E ratio of 0 whereas GPK has 17.22 while the forward P/E ratio for the prior stands at 0 and for the later it depicts the value of 13.09.

The price to Book P/B for P is 25.77, Price to Sale is at 1.62 and for GPK these ratios stand at 2.03 and 0.64.