Comparing Profitability of these two stocks: Zillow Group, Inc. (Z), Facebook, Inc. (FB)

The shares of Zillow Group, Inc. (NASDAQ:Z) and Facebook, Inc. (NASDAQ:FB) were among the active stocks of the last trading sessions. Zillow Group, Inc. (NASDAQ:Z) declined to -26.92% closing at the price of $29.99 whereas the shares of Facebook, Inc. (NASDAQ:FB) soared 1.06% with the increase of 1.59 points closing at the price of $151.53. Zillow Group, Inc. has currently decrease -45.8% in its stock over the period of 6-months while its rival Facebook, Inc. subtracted -18.33% in the previous 6-months.

Now we have to analyze the facts that if the stocks were worthy off investors’ money? The facts to analyze here are risks, profitability, returns and price trends.

Returns and Profitability

Profitability and returns are the main reason of investment, the investors are looking for profits that they get and return they should expect over the period of time.

The first and foremost return that is considered while making an investment is the ROI or Return on Investment. The ROI is the ratio between the profit against the cost of investment. Currently the ROI of Zillow Group, Inc. (NASDAQ:Z) is 0% while the ROI of Facebook, Inc. (NASDAQ:FB) is 24%. Another figure that is to be considered while analyzing the profitability of a share is its EBITDA margin, Z’s EBITDA Margin is 98.4 whereas FB’s is 14.73.

Both the profitability ratios suggest a mixed sentiment for Zillow Group, Inc. (NASDAQ:Z) and Facebook, Inc. (NASDAQ:FB).

EPS & Surprise Factor

Zillow Group, Inc. (NASDAQ:Z) reported $0.13/share EPS for the previous quarter where analysts were predicting an EPS to be $0.09/share Thus beating the analyst Estimates with a Surprise Factor of 44.4 Percent. While, Facebook, Inc. (NASDAQ:FB) reported EPS of $1.76/share in the last quarter. The analysts projected EPS of $1.47/share depicting a Surprise of 19.7 Percent.

Taking a look at Earnings per Share, Zillow Group, Inc. tends to be beating the analyst estimates more than Facebook, Inc.. so Z is more profitable than FB.

Technical Analysis of Zillow Group, Inc. & Facebook, Inc.

Moving average convergence divergence (MACD) shows that Zillow Group, Inc. (NASDAQ:Z) is on a PRICE RELATIVITY trend While Facebook, Inc. (NASDAQ:FB) is on PRICE RELATIVITY trend. The trend for the past 10-days shows that the Zillow Group, Inc. was in BEARISH territory and Facebook, Inc. was in BULLISH territory.

Z’s current statistics gauge that the stock candle is BEARISH with HIGH volatility. While FB’s candle is BEARISH with HIGH.

EPS Growth Rate: Z’s 0% versus FB’s 18.42%

Another shareholder value can be analyzed through the EPS growth rate; the next 5 years EPS growth rate is predicted by the analysts after the analyzing the previous trends. The next 5 year EPS growth rate of Zillow Group, Inc. (NASDAQ:Z) is predicted at 0% while Facebook, Inc. (NASDAQ:FB) stands at 18.42%. These numbers suggest that FB is more suitable investment in terms of EPS growth rate.

Financial Risk and Liquidity Concerns

The current ratio and the debt ratio are the two ratios that show the investor how quickly the company is able to payout its debt and how quickly it can cover its obligations. The current ratio of Z stands at 0 while FB is at 9 whereas the debt ratio of the prior is 0 while the debt ratio of the later is 0.

The values of the both ratios suggest that one is more liquid and other investment is more risk free.

Analyst Recommendations

While making an investment, another main factor to consider before investing is the analyst recommendation on the scale of 1 to 5 where 1 is strong buy, 2 is buy, 3 is hold, 4 is Sell and 5 is strong sell. Analyst recommend 3 for Z and 1.9 for FB which means Z has Hold rating whereas FB has Buy rating.

Another recommendation of analyst that is to be considered worthy is the price target. The mare price or price trend does not suggest the suitability of a stock. The price target set by analyst is also to be considered while investing as it suggests to what extent the stock will rise or fall in the near future. The price target set for Z is $50 which is 40.02% of its current price while FB has price target of 197.6 which is 23.31% of its current price.

Valuation Ratios

Valuation is the process of determining the company’s worth for an investor, the valuation ratios give an insight to that worthiness.

Z currently has price to earning P/E ratio of 0 whereas FB has 20.45 while the forward P/E ratio for the prior stands at 38.95 and for the later it depicts the value of 19.97.

The price to Book P/B for Z is 2.05, Price to Sale is at 3.48 and for FB these ratios stand at 5.44 and 8.51.