The shares of Pfizer, Inc. (NYSE:PFE) and Apple Inc. (NASDAQ:AAPL) were among the active stocks of the last trading sessions. Pfizer, Inc. (NYSE:PFE) soared to 3.23% closing at the price of $44.4 whereas the shares of Apple Inc. (NASDAQ:AAPL) soared 3.03% with the increase of 6.18 points closing at the price of $209.95. Pfizer, Inc. has currently increase 26.71% in its stock over the period of 6-months while its rival Apple Inc. added 10.48% in the previous 6-months.
Now we have to analyze the facts that if the stocks were worthy off investors’ money? The facts to analyze here are risks, profitability, returns and price trends.
Returns and Profitability
Profitability and returns are the main reason of investment, the investors are looking for profits that they get and return they should expect over the period of time.
The first and foremost return that is considered while making an investment is the ROI or Return on Investment. The ROI is the ratio between the profit against the cost of investment. Currently the ROI of Pfizer, Inc. (NYSE:PFE) is 11% while the ROI of Apple Inc. (NASDAQ:AAPL) is 18.3%. Another figure that is to be considered while analyzing the profitability of a share is its EBITDA margin, PFE’s EBITDA Margin is 13.34 whereas AAPL’s is 14.25.
Both the profitability ratios suggest that Apple Inc. (NASDAQ:AAPL) is more suitable investment in terms of profitability and return.
EPS & Surprise Factor
Pfizer, Inc. (NYSE:PFE) reported $0.78/share EPS for the previous quarter where analysts were predicting an EPS to be $0.75/share Thus beating the analyst Estimates with a Surprise Factor of 4 Percent. While, Apple Inc. (NASDAQ:AAPL) reported EPS of $2.91/share in the last quarter. The analysts projected EPS of $2.78/share depicting a Surprise of 4.7 Percent.
Taking a look at Earnings per Share, Apple Inc. tends to be beating the analyst estimates more than Pfizer, Inc.. so AAPL is more profitable than PFE.
Technical Analysis of Pfizer, Inc. & Apple Inc.
Moving average convergence divergence (MACD) shows that Pfizer, Inc. (NYSE:PFE) is on a PRICE RELATIVITY trend While Apple Inc. (NASDAQ:AAPL) is on PRICE RELATIVITY trend. The trend for the past 10-days shows that the Pfizer, Inc. was in BULLISH territory and Apple Inc. was in BEARISH territory.
PFE’s current statistics gauge that the stock candle is BULLISH with HIGH volatility. While AAPL’s candle is BULLISH with HIGH.
EPS Growth Rate: PFE’s 7.48% versus AAPL’s 11.67%
Another shareholder value can be analyzed through the EPS growth rate; the next 5 years EPS growth rate is predicted by the analysts after the analyzing the previous trends. The next 5 year EPS growth rate of Pfizer, Inc. (NYSE:PFE) is predicted at 7.48% while Apple Inc. (NASDAQ:AAPL) stands at 11.67%. These numbers suggest that AAPL is more suitable investment in terms of EPS growth rate.
Financial Risk and Liquidity Concerns
The current ratio and the debt ratio are the two ratios that show the investor how quickly the company is able to payout its debt and how quickly it can cover its obligations. The current ratio of PFE stands at 1.2 while AAPL is at 1.3 whereas the debt ratio of the prior is 0.58 while the debt ratio of the later is 1.
The values of the both ratios suggest that AAPL is more suitable investment when the liquidity and risk is the main concern.
While making an investment, another main factor to consider before investing is the analyst recommendation on the scale of 1 to 5 where 1 is strong buy, 2 is buy, 3 is hold, 4 is Sell and 5 is strong sell. Analyst recommend 2.7 for PFE and 1.9 for AAPL which means PFE has Hold rating whereas AAPL has Buy rating.
Another recommendation of analyst that is to be considered worthy is the price target. The mare price or price trend does not suggest the suitability of a stock. The price target set by analyst is also to be considered while investing as it suggests to what extent the stock will rise or fall in the near future. The price target set for PFE is $43.35 which is -2.42% of its current price while AAPL has price target of 239.75 which is 12.43% of its current price.
Valuation is the process of determining the company’s worth for an investor, the valuation ratios give an insight to that worthiness.
PFE currently has price to earning P/E ratio of 18.52 whereas AAPL has 16.97 while the forward P/E ratio for the prior stands at 14.47 and for the later it depicts the value of 14.1.
The price to Book P/B for PFE is 3.73, Price to Sale is at 4.96 and for AAPL these ratios stand at 8.92 and 4.09.