Two Worthy Stocks for investors: Southern Company (The) (SO), Newell Brands Inc. (NWL)

The shares of Southern Company (The) (NYSE:SO) and Newell Brands Inc. (NYSE:NWL) were among the active stocks of the last trading sessions. Southern Company (The) (NYSE:SO) declined to -0.91% closing at the price of $46.58 whereas the shares of Newell Brands Inc. (NYSE:NWL) soared 0.2% with the increase of 0.04 points closing at the price of $20.21. Southern Company (The) has currently increase 3.67% in its stock over the period of 6-months while its rival Newell Brands Inc. subtracted -25.31% in the previous 6-months.

Now we have to analyze the facts that if the stocks were worthy off investors’ money? The facts to analyze here are risks, profitability, returns and price trends.

Returns and Profitability

Profitability and returns are the main reason of investment, the investors are looking for profits that they get and return they should expect over the period of time.

The first and foremost return that is considered while making an investment is the ROI or Return on Investment. The ROI is the ratio between the profit against the cost of investment. Currently the ROI of Southern Company (The) (NYSE:SO) is 2.9% while the ROI of Newell Brands Inc. (NYSE:NWL) is 4.5%. Another figure that is to be considered while analyzing the profitability of a share is its EBITDA margin, SO’s EBITDA Margin is 12.08 whereas NWL’s is 8.11.

Both the profitability ratios suggest a mixed sentiment for Southern Company (The) (NYSE:SO) and Newell Brands Inc. (NYSE:NWL).

EPS & Surprise Factor

Southern Company (The) (NYSE:SO) reported $1.14/share EPS for the previous quarter where analysts were predicting an EPS to be $1.07/share Thus beating the analyst Estimates with a Surprise Factor of 6.5 Percent. While, Newell Brands Inc. (NYSE:NWL) reported EPS of $0.81/share in the last quarter. The analysts projected EPS of $0.64/share depicting a Surprise of 26.6 Percent.

Taking a look at Earnings per Share, Newell Brands Inc. tends to be beating the analyst estimates more than Southern Company (The). so NWL is more profitable than SO.

Technical Analysis of Southern Company (The) & Newell Brands Inc.

Moving average convergence divergence (MACD) shows that Southern Company (The) (NYSE:SO) is on a PRICE RELATIVITY trend While Newell Brands Inc. (NYSE:NWL) is on PRICE RELATIVITY trend. The trend for the past 10-days shows that the Southern Company (The) was in BULLISH territory and Newell Brands Inc. was in BULLISH territory.

SO’s current statistics gauge that the stock candle is BEARISH with HIGH volatility. While NWL’s candle is BULLISH with HIGH.

EPS Growth Rate: SO’s 1.37% versus NWL’s 4.31%

Another shareholder value can be analyzed through the EPS growth rate; the next 5 years EPS growth rate is predicted by the analysts after the analyzing the previous trends. The next 5 year EPS growth rate of Southern Company (The) (NYSE:SO) is predicted at 1.37% while Newell Brands Inc. (NYSE:NWL) stands at 4.31%. These numbers suggest that NWL is more suitable investment in terms of EPS growth rate.

Financial Risk and Liquidity Concerns

The current ratio and the debt ratio are the two ratios that show the investor how quickly the company is able to payout its debt and how quickly it can cover its obligations. The current ratio of SO stands at 0.8 while NWL is at 3.2 whereas the debt ratio of the prior is 2.1 while the debt ratio of the later is 0.75.

The values of the both ratios suggest that one is more liquid and other investment is more risk free.

Analyst Recommendations

While making an investment, another main factor to consider before investing is the analyst recommendation on the scale of 1 to 5 where 1 is strong buy, 2 is buy, 3 is hold, 4 is Sell and 5 is strong sell. Analyst recommend 3.4 for SO and 2.7 for NWL which means SO has Sell rating whereas NWL has Hold rating.

Another recommendation of analyst that is to be considered worthy is the price target. The mare price or price trend does not suggest the suitability of a stock. The price target set by analyst is also to be considered while investing as it suggests to what extent the stock will rise or fall in the near future. The price target set for SO is $45.67 which is -1.99% of its current price while NWL has price target of 24.18 which is 16.42% of its current price.

Valuation Ratios

Valuation is the process of determining the company’s worth for an investor, the valuation ratios give an insight to that worthiness.

SO currently has price to earning P/E ratio of 22.7 whereas NWL has 27.24 while the forward P/E ratio for the prior stands at 15.45 and for the later it depicts the value of 8.93.

The price to Book P/B for SO is 2, Price to Sale is at 1.99 and for NWL these ratios stand at 0.7 and 0.86.