Which Stock will you hold for a while? Fortune Brands Home & Security, Inc. (FBHS) or Continental Resources, Inc. (CLR)

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The shares of Fortune Brands Home & Security, Inc. (NYSE:FBHS) and Continental Resources, Inc. (NYSE:CLR) were among the active stocks of the last trading sessions. Fortune Brands Home & Security, Inc. (NYSE:FBHS) declined to -3.14% closing at the price of $44.07 whereas the shares of Continental Resources, Inc. (NYSE:CLR) declined -4.25% with the decrease of -2.22 points closing at the price of $50.04. Fortune Brands Home & Security, Inc. has currently decrease -21.47% in its stock over the period of 6-months while its rival Continental Resources, Inc. subtracted -26.01% in the previous 6-months.

Now we have to analyze the facts that if the stocks were worthy off investors’ money? The facts to analyze here are risks, profitability, returns and price trends.

Returns and Profitability

Profitability and returns are the main reason of investment, the investors are looking for profits that they get and return they should expect over the period of time.

The first and foremost return that is considered while making an investment is the ROI or Return on Investment. The ROI is the ratio between the profit against the cost of investment. Currently the ROI of Fortune Brands Home & Security, Inc. (NYSE:FBHS) is 12.2% while the ROI of Continental Resources, Inc. (NYSE:CLR) is 3.2%. Another figure that is to be considered while analyzing the profitability of a share is its EBITDA margin, FBHS’s EBITDA Margin is 9.92 whereas CLR’s is 8.65.

Both the profitability ratios suggest that Fortune Brands Home & Security, Inc. (NYSE:FBHS) is more suitable investment in terms of profitability and return.

EPS & Surprise Factor

Fortune Brands Home & Security, Inc. (NYSE:FBHS) reported $0.93/share EPS for the previous quarter where analysts were predicting an EPS to be $1.05/share Thus lagging the analyst Estimates with a Surprise Factor of -11.4 Percent. While, Continental Resources, Inc. (NYSE:CLR) reported EPS of $0.9/share in the last quarter. The analysts projected EPS of $0.82/share depicting a Surprise of 9.8 Percent.

Taking a look at Earnings per Share, Continental Resources, Inc. tends to be beating the analyst estimates more than Fortune Brands Home & Security, Inc.. so CLR is more profitable than FBHS.

Technical Analysis of Fortune Brands Home & Security, Inc. & Continental Resources, Inc.

Moving average convergence divergence (MACD) shows that Fortune Brands Home & Security, Inc. (NYSE:FBHS) is on a PRICE RELATIVITY trend While Continental Resources, Inc. (NYSE:CLR) is on PRICE RELATIVITY trend. The trend for the past 10-days shows that the Fortune Brands Home & Security, Inc. was in BULLISH territory and Continental Resources, Inc. was in BEARISH territory.

FBHS’s current statistics gauge that the stock candle is BEARISH with HIGH volatility. While CLR’s candle is BEARISH with HIGH.

EPS Growth Rate: FBHS’s 10.6% versus CLR’s 0%

Another shareholder value can be analyzed through the EPS growth rate; the next 5 years EPS growth rate is predicted by the analysts after the analyzing the previous trends. The next 5 year EPS growth rate of Fortune Brands Home & Security, Inc. (NYSE:FBHS) is predicted at 10.6% while Continental Resources, Inc. (NYSE:CLR) stands at 0%. These numbers suggest that FBHS is more suitable investment in terms of EPS growth rate.

Financial Risk and Liquidity Concerns

The current ratio and the debt ratio are the two ratios that show the investor how quickly the company is able to payout its debt and how quickly it can cover its obligations. The current ratio of FBHS stands at 1.5 while CLR is at 0.9 whereas the debt ratio of the prior is 0.99 while the debt ratio of the later is 1.

The values of the both ratios suggest that one is more liquid and other investment is more risk free.

Analyst Recommendations

While making an investment, another main factor to consider before investing is the analyst recommendation on the scale of 1 to 5 where 1 is strong buy, 2 is buy, 3 is hold, 4 is Sell and 5 is strong sell. Analyst recommend 2.5 for FBHS and 2 for CLR which means FBHS has Hold rating whereas CLR has Buy rating.

Another recommendation of analyst that is to be considered worthy is the price target. The mare price or price trend does not suggest the suitability of a stock. The price target set by analyst is also to be considered while investing as it suggests to what extent the stock will rise or fall in the near future. The price target set for FBHS is $53.43 which is 17.52% of its current price while CLR has price target of 76.5 which is 34.59% of its current price.

Valuation Ratios

Valuation is the process of determining the company’s worth for an investor, the valuation ratios give an insight to that worthiness.

FBHS currently has price to earning P/E ratio of 15.93 whereas CLR has 20.45 while the forward P/E ratio for the prior stands at 11.29 and for the later it depicts the value of 12.55.

The price to Book P/B for FBHS is 2.94, Price to Sale is at 1.18 and for CLR these ratios stand at 3.13 and 4.29.