Amazon, Snapdeal, and Flipkart are the largest e-commerce websites in India, a country where online buying is growing at a rapid rate and is expected to cross China by 2025. Flipkart is the leading player in the market at this time, followed by Snapdeal. However, Amazon (NASDAQ:AMZN) is catching up fast, thanks to huge investments made.
The country is currently celebrating the Durga Puja, a 4-day event involving more than a billion people. All the three e-commerce sites announced “big-day sales” just before the event, and they have now revealed that this has been the best year so far.
The Bengaluru-based Flipkart has sold 15.5 million units. The company also disclosed that it has saved customers a total of 1,000 crores Indian Rupee or $10 billion. The combined sales of these three websites are expected to be around 6,500 crores or $65 billion in just four days. This is 20 percent more than last year.
Flipkart Beats Amazon
Amazon came in second with 15 million units sold. The Washington, US, based business revealed that there were more than a billion page views in the first 12 hours of the sale. It was also revealed that Amazon received more unique visitors on these days, compared to entire last year. So the growth has been very impressive.
Prime and Mobile were the highlights of the company. 80 percent of traffic came from mobile devices, and the sales grew 7 times over last year. One in three shipments was Prime. Amazon (NASDAQ:AMZN) also revealed that they received orders from 90 pin codes in India. But the data that is likely to please them the most is that 70 percent were new customers and that too from the smaller towns.
Large appliance sales grew 7 times, fashion sales grew 4 times, and the sales of consumables went up by 5 times. However, the largest growth was in the television segment, where the sales went up by 25 times.
Flipkart, on the other hand, sold 100 phones every second in the first hour, 20 women’s top every minute, one headphone each second, and garments, which when spread will cover 5,800 kilometers, among other things. The business also revealed that more than 50 million items were added to wishlist.
The Sales Could Grow Even More
The three big e-commerce websites in India is likely to do even better with another big festival just around the corner. Diwali is less than a month away.