Google (NASDAQ:GOOGL) Focuses on India to Get More Businesses Online

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Jack Ma of Alibaba met President-elect Donald Trump at Trump Tower in New York on Monday and discussed how they want to create 1 million new jobs in the United States, most of them small businesses from the Midwest. Many of these businesses will be selling fruits, garments, and wine on the Alibaba platform.

Google (NASDAQ:GOOGL) has now unveiled their own plans, this time for China’s rival, India. And like Alibaba, Google too is focusing on small and medium-sized businesses, a sector that is called SMBs. The company wants more of them to come online and carry out their businesses.

Study Shows SMBs That Are Online Can Sell More

Google’s vice president of Southeast Asia and India, Rajan Anandan said, “Small businesses that are online, actually grow significantly faster”. There is research data to back Rajan’s claim as well. This month, a study that was carried out jointly by KPMG and Google was published, and it says that small businesses in the country that are online can grow their revenues twice as fast as the ones without a web presence.

The study was titled “Impact of internet and digitization on SMBs in India”. According to its findings, 51 percent of the SMBs that are digitally enabled are able to get customers from beyond the city boundaries. On the other hand, just about 29 percent of the offline small and mid-sized businesses can sell to outside city customers.

Not just that, the study also discloses that the SMBs that are online can hire up to five times more employees than the ones that are offline. The report concluded by saying that if more SMBs go digital, then it would add 10 percentage points to India’s GDP, bringing it up to 47 percent by 2020. More importantly, this is likely to create millions of more jobs in India, and raise the income in the country, which is an even bigger evil.

How Is Google Helping

Google (NASDAQ:GOOGL) has already announced they will help these businesses through the “Google My Business” tool, which will give them greater visibility by helping them establish an online presence for free. This can be done with just a smartphone.

With this too, business owners can edit information of their enterprises, including operating hours, photographs, and contact details. The information will then be visible online to prospects on Google+, Google Maps, and Google Search.

Google is also rolling out infrastructure in India through its Next Billion Users project to improve connectivity.