Twitter (NYSE:TWTR), the social networking service that is in a lot of trouble is going the YouTube and Facebook way. On Wednesday they announced the launch of Live 360-degree video functionality on Periscope. The live video will be available on its own microblogging platform as well. Periscope is a live video broadcast service that is owned by Twitter.
YouTube and Facebook (NASDAQ:FB) both started their own video service in 2015, making Twitter want to do the same thing as well. They tried it for the first time in June 2016 during the NBA finals, but that was in the test mode.
Video Service Limited to the Larger Broadcasters for the Time Being
However, this time, it was disclosed that larger broadcasters will be able to post their own 360 videos on the service through Periscope. Users will be able to watch these videos and interact with them in real time. It’s just that the service is not open to everyone, yet. For now, it is limited to the larger broadcasters. The Twitter blog says, “Although everyone on Twitter and Periscope can watch live 360 videos, currently only select partners can go live in 360 via Periscope”.
It is going to be rolled out broadly in the next few weeks, though. A link will also be provided where users can make their application to join the waitlist. Those who apply will then be invited to broadcast their own live 360 videos.
The videos at this time will be clearly marked with a “LIVE 360” red badge so that they can be identified easily. This badge will be located in the bottom-left corner of the screen. The perspective can be changed, after you start watching a video, by moving the phone around, or tapping and scrolling the screen.
Video the New Strategy of Twitter to Turn Around
Twitter has been in a lot of trouble over the last few years as they have not been doing well financially. Facebook and the other social networks have gained a lot of traction, while Twitter’s use has remained restricted largely to celebrities, politicians, and reporters. The company tried to find a buyer. Many like Disney, Google, Verizon, Salesforce, and Microsoft had shown interest, but they all eventually backed down.
Twitter (NYSE:TWTR) has been trying to focus on video service since then in the hope that this will bring back people to the network, and make it popular among a larger section of the population.