The video sharing service of Google (NASDAQ:GOOGL), YouTube is coming out with a web television service in the United States for just $35 a month. This will be separate from the ad-free YouTube Red subscription service.
The new premium service will stream a range of premium cable and broadcast networks to tablets, computers, mobile devices and anything with Chromecast. For just $35 every month, you will have access to live TV from 40 plus providers, which includes the biggest networks, ESPN, regional sports channels, and dozens of popular cable networks. The subscription will include unlimited storage, cloud DVR, personalization, and AI-powered search. Users can also access YouTube Red programming.
Susan Wojcicki, the CEO of YouTube is saying this is the “evolution of television”. Sure enough, this move may shake up the cable industry and how people choose to watch TV programming. Susan says, “This is our bit to give the younger generation the content that they love with the flexibility they expect”.
Personalization at a Cheaper-Than-Cable Price
The YouTube plan or bundle will include channels each consumer wants because it can be personalized. The price will be cheaper than traditional cable. YouTube is saying that this service is a step closer to the day when consumers can see what they want when you want, and on a device of their choice.
In doing this, YouTube TV is joining other services, which includes Sony PlayStation Vue, AT&T’s new DirectTV Now, and Sling TV of Dish, all making similar television offerings. Hulu is also expected to launch its own service soon. None of these plans are perfect yet, but give it a few years, and conventional cable could be under serious threat.
Just a couple of weeks back, Facebook has also announced a video app for television. There has been speculation that Google (NASDAQ:GOOGL) might come up with an alternative as well. YouTube was quick to react, but, of course, they say they have been working on this for the last two years.
Many Partners Already On Board
YouTube is saying they have been working on this for the last two years, and already have many partners with them. CBS was the first to sign, followed by NBC, Fox, ABC, and others. They have all come on board. However, premium channels such as CNN and MTV haven’t joined yet.
For now, YouTube TV will only be available in the largest US markets. It will be available in more areas later after the service gains some traction.